My Contributions
- UX/UI Design
- Design System
- Research & Testing
- Heuristic Evaluation
Challenge
Optimizely Recommendation was part of their personalization offering and was acquired from Peerius in 2016. The software had an outdated design and was primarily a managed solution. The goal was to improve its UX and usability to transition it into a self-service platform.
Team
I worked as the lead product designer based in Dhaka, collaborating with our PM in the USA and the development team in Vietnam.
Approch
I started with a heuristic evaluation, then met with two product veterans to learn about the software, its terminology, functionality, and mapped existing user flows.
Together with the PM, I defined the scope for redesigning widget management, a core part of the app that manages recommendation algorithms. We planned user validation and a prototype aligned with the Optimizely design system, which was new to me at the time.
Then I collaborated with the research team to recruit participants and conducted unmoderated usability testing. I used the positive feedback and suggestions for improvement to inform the next iteration.
Solution
Refined the design based on previous testing and issues found during development. I also created a clickable prototype to guide implementation.
Outcome
The redesigned widget management experience moved into development for the Alpha release. User testing provided positive feedback and identified opportunities for improvement. My iterative prototypes and detailed design specifications helped align the experience with user needs and support implementation by the development team.
Learning
I learned that users often prefer familiar, reliable software, while companies look for modern solutions. It also taught me to consider the entire system, not just individual parts.
